Hey marketers and copywriters 😃 

This newsletter is still new, so please be nice 🥹

Up to bat: A breakdown of a newly added ad

Why this ad is funny

What’s in a Name?

"Liquid Death" conjures images of a horrid fate, not good ol’ H2O. The tweet-writer Michael W. thinks the brand nailed the task of making water sound sketchy, to say the least.

It’s as if you’re signing up for a liquid grim reaper hug, not hydration.

Can Art of Doom

A can featuring a “decomposing head” gives it a heavy metal vibe. It’s like a refreshment for your inner rock god, not the farmer’s market crowd. Michael's description conjures macabre imagery, making sipping water feel like a dare.

Hidden Water

Michael humorously laments the absence of visible water in a can, like he's expecting an X-ray view. It’s as if he needs proof that this isn’t a potion straight out of a horror flick. But for real, though – the other water brands use transparent bottles so you can see just how clear the water is. Liquid Death doesn't care.

Social Media Love

“People Love Us on the Internet” makes the ad even cheekier.

The glowing review running next to a critique reads as peak irony. This chunk of comedy gold highlights that not everyone’s on board with their deathly theme, but hey, they’re still a hit!

Verdict

I love it when a brand is so confident they can take their "one-star" reviews and wear them proud because they know their true fans are obsessed. This ad is hilarious because it skates the line between death metal concert theatrics and the mundane act of drinking water.

The satirical review adds tongue-in-cheek flavor, making Michael W’s honest disgust the punchline in a masterclass of marketing mischief!

Thanks for reading and I hope this gives you a laugh to end the week (or start your weekend 😉 )

✌️,

Tom at Funny Ads Club