😂 Vaseline | Hydrating Classic Works

Hey marketers and copywriters 😃 

I’ve been travelling the past couple of weeks, so I’ve neglected this newsletter, but I’m back!

Clever Visual Metaphor

This ad immediately grabs attention with a clever visual metaphor. It features a classic masterpiece painting with cracks typical of old, aged artwork, but humorously places a hand applying Vaseline to a woman's cheek.

The juxtaposition of a historical image with a modern product application is a delightful and unexpected twist.

Art Restoration Humor

The humor lies in the idea that Vaseline, known for its moisturizing and healing properties, could magically "restore" the cracked face of an ancient painting as if it were restoring skin.

It takes the notion of Vaseline's effectiveness in moisturizing and smoothening to an absurd, yet hilariously exaggerated level.

Subtle Branding

Vaseline’s branding is minimal yet effective. By keeping the brand logo small and at the bottom, it ensures that the focal point remains the humorous visual while still making it clear what product is being advertised.

The implicit message is that if Vaseline can fix cracks on a painting, imagine what it can do for your dry skin!

Play on Expectations

The ad plays on the expectation that restoration typically involves extensive, meticulous work by professionals. By simplifying this to a casual application of Vaseline, it injects humor through the contrast of high art and everyday skincare routines.

The thought of using Vaseline in such an exaggerated manner is what makes this ad amusing.

Emotional Connection

The use of a well-known artistic style adds a level of sophistication and wit to the ad, engaging viewers who appreciate art.

It's a smart way of blending high culture with everyday consumer products, creating an endearing and memorable connection.

Simplistic Design

The design's simplicity allows the central gag to stand out clearly without distractions.

The clean layout and focus on the cracked face being "healed" by Vaseline ensure the message is uncluttered and instantly understandable.

Wrap-Up

In essence, this ad is funny because it cleverly and absurdly exaggerates Vaseline's moisturizing power by humorously suggesting it could even restore centuries-old cracked paintings.

The playful visual metaphor, combined with subtle yet effective branding, makes this ad not only humorous but strikingly memorable.

It turns a simple skincare product into the savior of ancient art, bringing a smile and leaving a lasting impression.

Thanks for reading and I hope this gives you a laugh to start your week

✌️,

Tom at Funny Ads Club