😂 Want New Cans? | Lone Star Trash

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Hey marketers and copywriters 😃 

This newsletter is new, so I’ll be testing out some formats, but here’s what to expect today:

A breakdown of a newly added ad – okay, let’s jump in!

Double Entendre Delight

First off, let's address the elephant in the room: the term “cans.”

While in the world of trash and recycling, “cans” could simply mean trash cans, the term also cheekily refers to a certain part of the human anatomy (hint: they come in pairs and are proudly displayed in bikinis).

This little wordplay is enough to get a giggle or maybe even a guffaw from drivers passing by.

The Element of Surprise

The billboard’s message is so brief and cryptic that it catches you off guard.

When you're cruising down the highway, the last thing you expect is a roadside ad to start talking about "cans."

It’s like your grandma suddenly using TikTok slang—hilariously unexpected and oddly endearing.

Minimalistic Mischief

There’s something inherently funny about minimalism in advertising when it’s used to imply something more risqué.

The short, two-word question, “want new cans?” paired with the website address makes you do a double-take. It's like the ad is whispering a salacious secret before pulling back and saying, “Oh, we’re just talking about trash cans. Get your mind out of the gutter.”

The URL Punchline

LoneStarTrash.com—once you visit, you'll realize the joke.

The build-up had you thinking of cheeky alternatives, but the reveal is as innocent as a trip to your local waste management site. It's the classic bait-and-switch that leaves you laughing and maybe smirking a little at your own assumptions.

So, this ad?

It’s playing a cheeky game of linguistic peekaboo, leaving us all slightly amused and possibly a bit red-faced.

Well played, Lone Star Trash, well played.

Thanks for reading and I hope this gives you a laugh to end the week (or start your weekend 😉 )

✌️,

Tom at Funny Ads Club